Project Overview

Developed and maintained a multilingual Enterprise Content Management System (CMS) and corporate website for a leading baby care brand. The platform provides a centralized administration portal for managing products, categories, articles, news, promotional campaigns, loyalty programs, multimedia, and dynamic website content.

The platform also features an AI-powered Virtual Assistant supporting English and Macedonian, helping users find relevant information from trusted Becutan and MNS content. The assistant understands user requests, handles follow-up conversations, generates contextual search queries, and provides content-based assistance across products, articles, parenting, and healthcare information.

The solution combines multilingual content management, structured knowledge management, AI-powered search assistance, and a responsive corporate website, with a focus on maintainability, SEO, performance, and efficient content publishing.

Key Features

Enterprise Content Management

• Centralized content management

• Dynamic page builder

• Editable website sections

• Content publishing workflow

• Multilingual content management

Product Management

• Product catalog management

• Product specifications

• Category and taxonomy management

• Product media management

• SEO-friendly product URLs

AI-Powered Virtual Assistant

• Multilingual Virtual AI Assistant

• English and Macedonian language support

• Intent-based request classification

• Context-aware conversation handling

• Dynamic search query generation

• Product and article information search

• Knowledge-based responses

• Trusted content-based assistance

• Clarification and follow-up handling

• Off-topic request handling

Content & Knowledge Management

• Healthcare articles and parenting resources

• Structured knowledge base

• Articles and news publishing

• Dynamic website content

• Educational resources

• Materials and downloads

Educational & Multimedia Content

• Video and educational media library

• Banner and slider management

• Media library and file management

• Interactive educational content

• Dynamic content publishing

Marketing & Loyalty

• Promotional campaign management

• Loyalty program management

• Featured product management

• Marketing content management

Administration

• Role-Based Access Control (RBAC)

• User and permission management

• Authentication and authorization

• Dashboard analytics

• Centralized administration portal

Corporate Website

• Responsive corporate website

• Dynamic product displays

• Featured products and content

• Responsive content presentation

• SEO-optimized pages

My Responsibilities

• Designed and developed the Enterprise CMS using Laravel MVC architecture.

• Built reusable CRUD modules for products, categories, articles, news, pages, and dynamic content.

• Developed the multilingual product catalog with category management, media uploads, product specifications, and SEO-friendly URLs.

• Designed and developed the Virtual AI Assistant for Becutan and MNS content.

• Implemented intent classification for greetings, clarification requests, content searches, and off-topic requests.

• Implemented multilingual assistant behavior supporting English and Macedonian.

• Developed dynamic search query generation based on the user's actual request and language.

• Implemented conversation-aware handling for follow-up questions and clarification flows.

• Integrated the assistant with trusted Becutan and MNS content for relevant information retrieval.

• Implemented product, article, parenting, and healthcare information search while preventing unsupported recommendations and claims.

• Implemented knowledge-based responses and relevant article-group suggestions when available.

• Developed reusable CMS modules for articles, videos, slides, materials, pages, categories, article groups, polls, and editable website sections.

• Implemented loyalty program and promotional campaign management.

• Developed responsive frontend pages with dynamic banners, featured products, articles, and marketing content.

• Implemented media management and structured content publishing workflows.

• Optimized database queries and backend processes to improve application performance.

• Implemented authentication, authorization, and role-based administrative access.

• Collaborated with designers and stakeholders to deliver business-focused digital experiences.

Technologies Used

Backend

Laravel • PHP • MySQL • REST APIs • Eloquent ORM

Frontend

JavaScript • jQuery • Bootstrap • HTML5 • CSS3

AI, CMS & Services

Virtual AI Assistant • Intent Classification • Semantic Search • AI-Powered Search • Knowledge Base • Multilingual CMS • Product Management • Media Library • SEO & Meta Tags • Poll Management • RBAC • Authentication • Git

Project Highlights

• Multilingual Corporate CMS

• AI-Powered Virtual Assistant

• English & Macedonian Language Support

• Context-Aware Conversational Search

• Semantic Search & Knowledge Retrieval

• Product & Content Management

• Structured Parenting & Healthcare Knowledge Base

• Marketing & Promotional Campaign Management

• Loyalty Program Administration

• Responsive Corporate Website

• SEO-Optimized Content Publishing

• Modular Laravel Architecture

• Optimized Backend Performance